I’ve been away for the best part of five weeks and one of the things I wanted to do whilst on holiday was continuing my evaluation of the Fujifilm GFX 50S.

As mentioned in my original post regarding my time with this camera, the only reason I will invest in it is if it can make a common sense business case for itself.

For me, professionally, I shoot weddings and I shoot family day in the life / social photography stories.

While away, I’ve been establishing further if the camera can be used (and justifiably) in my family photography sessions.

I’ve mentioned the incredible image quality and coupled with that, I also believe the GFX 50S images are unrivaled in the Fujifilm ecosystem when they are printed.

I’m still renting the camera and I’m working with it more and more.  And the more I work with it, the more I believe it can pay to be in my camera bag.

As a working pro, I need my gear to make money.

What better way to test the camera (I thought) than to try and get action shots of the kids doing the stuff that kids do best whilst on holiday?

I love the results.  And my wall at home will definitely have some of these images added to them very soon.

It really isn’t possible to get an idea of the dynamic range, and sharpness of the GFX via compressed web images – but I think you can see that, even for a medium format camera, it’s handling the action amazingly well.
Fujifilm GFXFujifilm GFX 50S ~ GF 63mm F2.8 R WR Lens @ f/2.8, 1/500th Second, ISO 400Fujifilm GFXFujifilm GFX 50S ~ GF 63mm F2.8 R WR Lens @ f/2.8, 1/1,000th Second, ISO 400 Fujifilm GFXFujifilm GFX 50S ~ GF 63mm F2.8 R WR Lens @ f/2.8, 1/1,000th Second, ISO 500 Fujifilm GFXFujifilm GFX 50S ~ GF 63mm F2.8 R WR Lens @ f/2.8, 1/150th Second, ISO 100 Fujifilm GFXFujifilm GFX 50S ~ GF 63mm F2.8 R WR Lens @ f/2.8, 1/1,000th Second, ISO 400 Fujifilm GFXFujifilm GFX 50S ~ GF 63mm F2.8 R WR Lens @ f/2.8, 1/1,000th Second, ISO 500 Fujifilm GFXFujifilm GFX 50S ~ GF 63mm F2.8 R WR Lens @ f/2.8, 1/140th Second, ISO 100

Now of course, the GFX 50S is a big camera and it doesn’t compete at all with the X-T2 for action type shooting in general.  By that, I mean focus tracking and responsiveness.  But it does beat the XT2 when it comes to large format printing and for creating amazing wall art ….. and that is where the camera can hopefully pay for itself.

The Fujifilm GFX 50S definitely can’t replace my X-Series cameras (if I finally invest in the system).  But they can compliment each other.  The GFX is not a camera to be shooting fast and responsively with, the X-Pro2, 100F and X-T2 are there for me for that.  But when I want to slow down, a little, and create perhaps more considered images, then it’s a winner each time for the output it creates.

For example, somebody asked me if I thought the GFX would be good as a Street Photography camera?  And my answer, honestly, is; it depends on what you are trying to create with your street photography.

The GFX (to me, at least) is not a camera to wander around London with snapping away at moments on the street.  However, if your style of street photography is less of the “decisive moment” and more of looking for composition, looking for the light and waiting for a moment – then yes, it could be used and create amazing resulting images.

Decisions, decisions…..

By the way, I’m going to part of the inaugural Fujifilm Festival in New York on the 16th and 17th September.  If you are in the area, it would be great to catch up.

  • Phil

    Images are spectacular. Am wondering what PP you did if any and what film simulation modes you used. The images look smooth and colours great – bascially what settings are you using assuming that the G50 has a similar q menu to xt2. Thanks

    • Thanks, Phil.

      These are all processed from RAW using my own LR bespoke recipe. Pretty much 2 seconds per image (including a little cropping).

  • Rex Adams

    Haha, I knew you’d get one in the end. You can always find a reason to buy one 🙂

  • Have thoroughly enjoyed the series of images you made while on holiday, Mr. Mullins. The GFX definitely looks to be that type of system that demands for you to slow down and think through. Because this system can capture the depth, the detail and the very heart of a scene in ways that only an MF camera can, it will pay in spades beyond dollars and cents to ensure that the light and composition is proper before clicking the shutter. Because when that print goes up, more will start to shine through. I look forward to see what comes next for you.

    With Regards,

  • I think Fuji should give you one away. I mean your images are the best publicity they might want and you’re proving the versatility the camera provides.

    I’m not a pro photographer, I’m not even a proficient one, but I believe that for someone who already works with heavy 35mm equipment (Nikon D4, Canon EOS-1D X, etc) it would make a lot sense to change to the GFX….

  • Shane Mullins

    Thanks Kevin, for your considered post on this fine camera. As an amateur, I’d love to have this camera but I could not justify the cost (well at least not yet). However, if I were a pro it would be a no-brainer for me to add this to my arsenal. The different approach required in using this camera, I would think, would open up its own particular niche as a business opportunity that would quickly earn enough income to cover the initial purchase outlay! Go for it! 🙂

  • Scott

    Try the 32-64. I’ve found it much more responsive than the 63 for focusing on kids and it’s pretty much the only lens I use now.