And onto the WCL-X70…If you have read this blog recently, you’ll know about my initial commitment to disliking the new Fuji X70 and then, actually, falling head over heals in love with it.  You can read about my first day at the races with the Fuji X70 if you so wish.

Well, subsequently, I have kindly been loaned a WCL-X70 from Fujifilm UK- that’s a Wide Angle Converter in English and its made just for the little Fuji X-70.

The thing about the WCL-X70 is that it actually makes the X70 somewhat larger.  Not huge, but definitely not “pocket-able” any more.  The X70 is truly a pop in your pocket type camera and for some, the addition of the wide angle converter will seem to negate that huge benefit.

However, for those that can succumb to the size difference, and want to perhaps pop the WCL-X70 in their bag when travelling or shooting on the streets, I think its a fab little addition and far more importantly, I think it gives a pretty unique point of view.

Oh, and the image quality and sharpness is superb.

I’ve been working on a long term personal project for a while.  I’ve tentatively called it “Burning Britain”, but I think it might end up just being about…well….being British.

I spend hours pouring over the work of Martin Parr and modern contemporaries like Peter Dench and whilst I won’t ever emulate their inane knack of capturing true “Britishness”, I’ve decided that (for the time being at least), I’ll take a leaf out of their book and aim for bright, vibrant and colourful scenes and images.

My day job is as a documentary wedding photographer and I shoot my weddings in a candid style.  I also shoot a lot of street photography, and mostly I see Street Photography as my passion and a way for me to hone my skill set needed as a documentary wedding photographer.

I see weddings the same as I see Street Photography or social documentaries; its people, being people.  And its those people (being people) that I love to photograph, and hopefully document in some way.

This weekend, something quite amazing happened in Britain.  The Sun came out.  My wife and I, and our two children headed to our nearest mainstream seaside town which is Weston-Super-Mare.

We did all the normal things that families do at this brilliant place; splashed in the sea (kind of – those that know Weston will know that the sea is normally at least three miles away), had fish and chips, had ice cream, went on the fair, walked along the pier an got dive bombed by herring gulls.

It was a superb day, and my “Being British” radar was in full operation as we walked around.

I’ll discuss the X-70 and the WCL-X70 a bit more after this; the photofilm.  It’s only 40 images, but I thought I’d wrap them all up in a little photofilm.  Please press play, turn the sound up and go full-screen if you wish.

By the way, if you are interested in any of my Street Photography sessions, please take a look at the photography workshops page.  These sessions are open to photographers using any type of camera from Fuji to other mirrorless, DSLR, point and shoot and even iPhones if you so wish.

The WCL-X70

So, this is what the Fuji X70 with the WCL-X70 attached looks like.

I’ve chosen not to show the rubber lens hood because, well…..I lost it.  I’m sure it will turn up but its quite a neat little idea that Fuji have had.

Essentially the lens hood is a malleable rubber which means it can be folded in a bag or pushed into a pocket very easily.  It might also mean its easier to lose.

As I said before, the WCL-X70 does make the whole system substantially larger, but I think the benefits of having this with you will out weigh that as a negative.


If you are going to use the WCL-X70 you must update your X70 with latest firmware which will enable the relevant menu options and settings to make your X70 compatible with the wide conversion lens.

According to Fujifilm themselves; The WCL-X70 is a dedicated wide conversion lens that multiples the fixed focal length by approx. 0.8x, converting it to 21mm (35mm format equivalent). Not only does this lens emphasise perspective, it is also perfect for capturing a broader view such as when shooting in tight spots or landscapes.

Oh, and I’ve been asked this a lot on Twitter – The X100 Series dedicated WCL-X100 and TCL-X100 conversion lenses cannot be used on the X70.

One thing I would love to see on the WCL-X70 and the conversion lenses for the X100 range is the camera automatically realising the conversion lens was attached.  Currently, you have to attach the lens, then update the menu (and vice versa where removing it).  Its not the end of the world if you don’t adjust the menu, the camera will still work but the EXIF data will be incorrect and also the Lens Module Optimisation (barrel distortion correction) will not work correctly.

Returning to Velvia & My Settings

Remember, all of these images are shot on the X70 which has all of the film simulation options with the exception of Acros which is only present in the X-Pro2.

Since the introduction of the Classic Chrome film simulation with the X100T I have shot all my colour work with that film simulation.  Every single frame.

Until I started my “Being British” series.  For this, I’ve returned to the Velvia setting.  The in camera menu states the name as: Velvia / Vivid – and vivid is correct in my opinion.

On a day like Saturday where the sky was a deep blue and there were many contrasting primary colours I think the Velvia film simulation made the perfect choice.

I really wanted to add punch and contrast to the pictures and to that end, I tweaked my fairly standard camera settings a little and ran with this:

  • White Balance: Auto
  • Shadows: +1
  • Highlights: 0
  • Sharpness: +2
  • * Dynamic Range: Auto
A note on the Dynamic Range option:  You may know that the Dynamic Range setting in all Fuji cameras does affect both JPEG and RAW (in most raw conversion software).  In essence, the higher the Dynamic Range, the more details the camera will attempt to save.  The camera does this by adjusting the ISO accordingly and this is why sometimes it is impossible to shoot at a particular low ISO level when using 200% or 400% or even Auto.

I typically still keep the Dynamic Range setting on Auto as I’m a big believer in letting the camera make as much of the exposure decisions as possible.  However, on a couple of the very bright images, like the last one with the wind breaker, I purposefully set the Dynamic Range to ensure I got the exposure I needed (I was fighting a brigh sun and trying to expose for a dark subject).

Zone Focusing & WCL-X70

The X70, as I mentioned in my initial review of the Fuji X70 is almost perfect (for me) for Street Photography.

I am hopeful that a future firmware update will fix a couple of small issues that I have; namely switching off the LCD and also making the touch screen a bit more reactionary for the way I shoot.

By and large though, I really do enjoy using this little camera and with the WCL-X70 its adding a new dynamic to the camera.

When I shoot with the X70, I tend to veer away from aperture priority or even fully automatic and pretty much shoot everything using a zone focus method.

In short, I set the camera up manually and will pre-fix an aperture to give me a distance that I’m comfortable with.  This way, I know that the subject will 100% be in focus given that range.


When you have the menu option set to indicate the Conversion Lens is attached, the distance scale is no longer available in the viewfinder.

This is annoying, more than problematic as you can still use the focus peak highlighting option.  However, it does still leave me often looking for the distance scale and I miss it.  For proper Zone Focusing you need either a distance scale on the lens or in the viewfinder and to work with neither is a little difficult.

Hopefully this will return in a firmware update too.

I’ve pulled a few of the stills form the photofilm above to discuss a little further and hopefully give you more of an insight into the WCL-X70.
fujifilm-x70-wcl-38Fujifilm X70:  f5.6, 1/680, ISO 200 Focal Length: 14mm

Getting in Close with the X70 & WCL-X70

The above image is one of my favourite from the day at Weston-Super-Mare.  It is almost impossible to be noticed if shooting from the hip with the Fuji X70.  As I said before, its my new favourite camera for Street Photography.

You can really move in close and, if zone focusing, you don’t even need to rely on the LCD screen.

Things become a little more complicated when you attached the WCL-X70 because it does make the camera larger, and of course the front lens becomes much more obvious.

I found I could still easily shoot from the hip, but when I spotted these two lads on the beach I wanted to capture them without any worry of being spotted.

It was a shot I really wanted to get, so I actually shot the picture above with my back to the lads and the with the camera under my arm.  I even held the camera upside down as it was more comfortable to shoot (and less obvious).

Note:  Whilst they may look mischievous, I’m fairly sure they were watching a life-raft being launched from the beach….

The idea of shooting from the hip, zone focusing and these tips for getting closer to people without a fear of shooting are things I explore more in my street photography workshops.

The wide angle (14mm APSC / 21mm Full Frame) means that whilst you need to be careful with angles and tilt, you can “usually” get most of the subject in the frame.  I did, of course, lose several shots on the day because of the angle or an unusable crop but I guess that par for the course when shooting like this.

The next two shots were taken with exactly the same technique.

My good friend Rob Gillespie, who, along with his lovely wife Sarah, are great wedding photographers, pointed out that nobody is smiling in this series of images.  This isn’t something I purposefully aimed for, but I think its a symptom of the type of shot I was getting, rather then the element of “Britishness”…….or maybe it is…..fujifilm-x70-wcl-36Fujifilm X70:  f5.6, 1/1,000, ISO 200 Focal Length: 14mm fujifilm-x70-wcl-35Fujifilm X70:  f5.6, 1/1,100, ISO 200 Focal Length: 14mm

Being Very British

I think there are certain things that people from Britain, associate with “Being British” – especially on balmy hot summers days at the seaside.

As I always say, its just people, being people and that is what I’m excited to photography.  For example, I particularly like this series of images and to me, being British myself, these images make me smile.  A smile of acknowledgement and of nostalgia too.

fujifilm-x70-wcl-34Fujifilm X70:  f5.6, 1/400, ISO 400 Focal Length: 14mm fujifilm-x70-wcl-33Fujifilm X70:  f5.6, 1/600, ISO 400 Focal Length: 14mm fujifilm-x70-wcl-32Fujifilm X70:  f5.6, 1/750, ISO 400 Focal Length: 14mm

Metering with the Fuji X70

I shot all these images using Spot Metering (Photometry in Fujifilm world).  I wanted to make the camera work and help me with the exposures that were going to have as much impact as possible.

In some cases of course, I’d use the meter to give me the exposure, then lock that in manually – especially when I was shooting with the sun to my back.

I have assigned the Photometry option to the bottom right Function button on my Fuji X70 as I do change it quite a lot.

Those of you who know Weston-Super-Mare well will also be well aware of the seagulls, especially on the pier.

Technically, there is no such thing as a “seagull” (so I’m told).  They are generally herring gulls….but I’ll just call them seagulls for now.

I think if you look at this first image below, you’ll be able to appreciate the dynamic range that is in the little X70.  Considering the sun is high above, and this is pretty much a grab shot, it has done a great job of exposing the image I think:

fujifilm-x70-wcl-29Fujifilm X70:  f13, 1/900, ISO 400 Focal Length: 14mm fujifilm-x70-wcl-28Fujifilm X70:  f5.6, 1/480, ISO 200 Focal Length: 14mm

Letting People Get Close

Well, there is nothing more summery than a nice Mr Whippy…. and the ice creams were out in force in Weston last weekend.

On a technical note, these images are again, of course, shot from the hip and remarkable close.

One of the things I talk about on my Street Photography Workshops and, in fact, my Wedding Photography Workshops is the idea of beating the fear by allowing people to come to you, instead of you to them.

The series of images below were shot by simply pre-configuring the camera, looking for a relatively good spot, metering accordingly and just waiting.  If people aren’t comfortable walking by you, they won’t.

Click.  No pressure.

fujifilm-x70-wcl-27Fujifilm X70:  f9, 1/800, ISO 400 Focal Length: 14mm fujifilm-x70-wcl-26Fujifilm X70:  f7.1, 1/800, ISO 200 Focal Length: 14mm fujifilm-x70-wcl-25Fujifilm X70:  f6.4, 1/850, ISO 400 Focal Length: 14mm
fujifilm-x70-wcl-20Fujifilm X70:  f7.1, 1/850, ISO 200 Focal Length: 14mm fujifilm-x70-wcl-19Fujifilm X70:  f7.1, 1/800, ISO 200 Focal Length: 14mm

Going Shirtless – and pink…fujifilm-x70-wcl-18Fujifilm X70:  f7.1, 1/800, ISO 200 Focal Length: 14mm

fujifilm-x70-wcl-11Fujifilm X70:  f7.4, 1/950, ISO 200 Focal Length: 14mm


One of my greatest passions is understanding, or at least trying to understand, the relationships between people.  I adore elderly people holding hands and I strive to look for pictures like that.  Pretty much, I just want to be like that with my wife when I’m elderly too.

I think there is something in being a wedding photographer that attracts me to seeing people who are, perhaps, in the twilight of their lives, still in love and relying on each other.

fujifilm-x70-wcl-16Fujifilm X70:  f7.1, 1/950, ISO 200 Focal Length: 14mm fujifilm-x70-wcl-15Fujifilm X70:  f7.1, 1/950, ISO 200 Focal Length: 14mm fujifilm-x70-wcl-14Fujifilm X70:  f7.1, 1/950, ISO 200 Focal Length: 14mm fujifilm-x70-wcl-13Fujifilm X70:  f7.1, 1/950, ISO 200 Focal Length: 14mm

fujifilm-x70-wcl-7Fujifilm X70:  f7.1, 1/850, ISO 200 Focal Length: 14mm


Us British are a nation of dog lovers.  I myself have a crazy whippet called Breeze that thinks its a cat.

For many, their pet is as much a part of their family as the humans and I’m always intrigued by the way that people interact with their dogs.

If I can combine this sub-theme of pets with my day out shooting then I’m very happy.

The below image was of course taken with the flip out screen and shot from a very low angle.  Its not the image I really wanted to be honest.

I’d positioned myself so the dogs would walk right towards me, but at the last moment the owners pulled the dogs right and headed off onto the beach itself.  I still like it though.

Its the only shot in the series where I relied on the AF-C (Continuous focus) mode of shooting.

fujifilm-x70-wcl-17Fujifilm X70:  f7.1, 1/850, ISO 200 Focal Length: 14mm fujifilm-x70-wcl-9Fujifilm X70:  f7.1, 1/850, ISO 200 Focal Length: 14mm fujifilm-x70-wcl-8Fujifilm X70:  f7.1, 1/800, ISO 200 Focal Length: 14mm

So I hope you enjoyed my little sojourn across the promenade of Weston-Super-Mare.  Its a really fun place and full of diverse characters, all enjoying themselves.

If you have a young family you will love it on a warm summers day, I highly recommend Weston-Super-Mare for a day out – especially if you are interested in the intricacies of “Britishness”.

If, like me, you are a Fujifilm user and you like Street Photography I don’t personally think there is a better camera for the art than the Fujifilm X70.

If you want to give yourself the added benefit of a pretty unique field of view and to shoot wider then the WCL-X70 is also going to be for you.

Its large(ish), but it will most certainly become an essential part of my street photography kit going forward.

You can purchase the Fuji X-70 Direct from WEX in the UK, and also the Wide Conversion Lens is now in stock.

And if you are interested in any of my workshops, please check out the Fujifilm Workshops page.

As always, please feel free to share this and leave comments below – I try and answer everyone one.

  • Eddie

    loving your work and website. What kind of settings did you use for these shots on the X70? Are these JPGs or RAW files converted? I’m really digging the colors.

    • Hi Eddie – the settings are in the post. All shot as JPEG with slight adjustments after. Velvia really works for these I think.

      • Hi Kevin, yes I do agree that the colors here are magnificent! I seldom or never use Velvia because I thought the colors are just too much, but it works in this case. Maybe I’m just not doing it right 🙂 If it’s not asking too much, do you happen to have a Lightroom recipe for fixing RAW to look like the Camera Velvia similar to what you did in this post ( for Classic Chrome? I’d like to try it on some of my Ireland shots. Thanks!

        • Hi Celso – the settings I used on the day for these shots are:

          White Balance: Auto
          Shadows: +1
          Highlights: 0
          Sharpness: +2
          * Dynamic Range: Auto

          It does depend a lot on the light and that day was bright, with very contrasting colours in the sky.

          I have increased the vibrancy slightly after too.

  • adam

    regarding the WCL-X100:
    it can be used on the X70 now that the firmware for the WCL-X70 has been released.
    converts the X70s lens to about 22/23mm
    very slight barrel, almost unnoticeable
    only downside is some vignetting on the corners. oddly enough though, the vignetting seems to disappear when shooting b/w.

    as for the WCL-X70:
    you said it came with a lens hood? have you ben hitting the cider?
    are you sure? this is a fuji conversion lens after all. the x70 and x100t don’t even come with a lens hood and neither did the WCL and TCL X100s.

    anyhow, nice work with the X70, you’re right, not quite on par with Parr, but you’re getting there

    • It comes with a rubber lens hood 🙂

      • Nick

        Sounds like Fuji have directly copied the GW-3 wide conversion lens for the Ricoh GR, including the rubber lens hood. I don’t know about the Fuji version but this hood is an amazingly rubbish piece of design – hard to get on in the right position, gets knocked off easily and attracts dust like it’s sticky.

        Looks like the lens on the Fuji is great though. Seems not to flare even without the hood.

        Wish my GR had he film simulations of my X100T. It’s got some filters but not quite as good. RAWS are great though.

        • I’m not sure which came first, the X100 Wide Angle Lens or the GW-3 but I’m sure they are both excellent. The hood is useful…..but easy to misplace.

  • These are fantastic Kevin, I absolutely love them. Most photographers shy away from getting that close to people. The little Fuji looks great for this.

    • Thanks Simon – that’s really kind & yes, this X70 is a changing the way I can approach the way I shoot my candid work.

  • Realy good, i enjoyed a lot these photos. Very film looking and a good look at some everyday folks. I like the strong up close feeling and excelent colors. Thank you for sharing. I am thinking about putting this WCL-X70 on my X100. Saw it makes it a little wider than WCL-X100 on one blog.

  • I smiled – in a very happy way – all the way though looking at your photos – you have captured being British perfectly – love them.

  • Shirley

    Great photos! If I didn’t know better these photos could have been shot here in the USA. Similarities abound.

  • Erik Forsberg

    Velvia does work in many cases also when photpgraphing people, however in darker environments and in mixed lights the skin colours often become red, which is not very pleasing. Then I try to work with the Provia settings instead, to make them more vibrant. Love these shots. Thanks for sharing!

  • Brett Patching

    Great photos and a really informative article. Many thanks Kevin.

  • Hi Kevin i love the pictures and you have caught the Brits in a nutshell , theres only about two people who are not overweight in the whole series, it would be interesting to see a similar shoot from the 50s or 60s and i would guess it would be the complete opposite with only one or two being obese.
    You have documented it very well indeed and one can feel the type of attitudes people hold just by looking at them, i.e. the pic of the two topless gents from behind.
    A very good comment on the Brits , we are a really unattractive people especially when compared with some of our European cousins ha.

    • Lol – Thanks John. Of course this is somewhat tongue in cheek, but I think its the kind of stereotype that we are associated with sometimes. There are of course many examples of Britishness that are not in the same vein.

  • R.S.

    Great shots, man. Love the photos!

  • I am not a fan of photos of random strangers. I prefer my images devoid of human beings. But the images of the gulls are lovely.

  • I think 14mm is way too wide for me. Great article btw.

  • Brian Steel

    I stumbled across your website when looking for a review of the x70, after reading it you have helped me make my mind up. I’m a long term Fuji user since the Xpro 1 was introduced, currently I use the XT1 with the 16-55 and 50-140 lenses but find it increasingly heavy to carry around, I have also been a Ricoh GR having had various versions over the years but the dust issue has always been prevalent, I needed a small camera to carry around and this looks spot on. I’ve ordered one along with the wide angle conversion lens.
    Loved your seaside shots too, great work.
    Have you tried this camera with the view finder ?

    • Hi Brian – I have used the Viewfinder, though to be honest, I prefer the screen and shooting from the hip.

  • Erik

    Hi Kevin,

    really like your pics. Currently stumbled into Fuji after ignoring them for years. I decided to add a X70 to complement my X-T2. Tried a little bit street last week in Stuttgart with the X70 and WCL-X70… 🙂

    Did find your page only yesterday. Thanks for all the information an tipps. I got a little bit more confidence shooting JPG which I exclusively did with my X-T2 in Namibia in January.

    Will try your suggested settings in the next weeks taking just the X70 to South Africa.


  • Ryan

    Hey, really dig the photos. Just wondering which song you used in the video, thanks!!

    • Thanks, Ryan. I don’t know the song but it would have been from Song Freedom.